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Look out Gen Z, advertisers are courting Gen A already!

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Advertisers such as YouTube and Netflix are already turning their attention to Generation A marketing videos after the recent viral Gen Z trend.

From videos promoting museums to zoos, companies have turned to using Gen Z slang as a way to broaden their outreach on social media.

Firearms expert Mark Murray-Flutter, 65, become a social media star for his awkward delivery of terms such as ‘rizzler’, ‘main character energy’ and ‘Pop off, queen’ when showing off the Royal Armouries in Leeds.

But, it now appears that those born since 2011 – considered Generation Alpha – are being targeted in the next social media trend.

For anyone born from 1946 to 1964, they are considered baby boomers, if you’re born between 1965-1979 you’re considered Gen X, from 1980 to 1994 you are a millennial and Generation Z is anyone born from 1995 to 2010.

Generation Alpha, classed as being born between 2011-2025, are already being targeted by brands

 

Recent studies have suggested that Gen A children are becoming more lonely and isolated

 

The Royal Armouries Museum in Leeds has gone viral with a TikTok video using Gen Z slang – delivered by firearms expert ark Murray-Flutter, a 65-year-old ‘boomer’

 

The 57-second TikTok clip gives a tour of the UK’s national museum of arms and armour

 

Mark delivers terms such as ‘rizzler’, ‘main character energy’ and ‘Pop off, queen’

 

Mark McCrindle, an Australian social research expert, revealed how Gen A have ‘brand influence and purchasing power beyond their years’.

He told The Times: ‘[Gen A is] the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer lifespan than any previous generation.’

At a time when more children have owned mobile phones than ever before, it certainly shows their influence.

YouTube was also found to have recently leapfrogged Netflix in terms of popularity among Gen A, according to a survey.

Jemima Cox, the head of social sciences at insights agency Canvas8, previously told Metro: ‘Gen Zis often referred to as digital natives, but for Gen A, technology is completely second nature.’

‘The pandemic has made it challenging for Gen Z to transition into adolescence and adulthood, while for Gen A, the impact is still happening as they are learning about the world.

Many of Gen Alpha will be familiar with Zoom lessons, and be even more au fait with being online than Gen Z.

However, one thing the two generations do have in common (at least, for now) is their preferred social media platform – TikTok.

And like both members of Gen Z and millenials, it’s predicted that Gen Alpha will delay standard life millstones like marriage and having children, compared to generations prior.

The trend for adopting Gen Z slang originated from a video promoting Fyfield Manor in Oxfordshire, featuring B&B owner Christine Brown (pictured)

 

Reading a script penned by her 26-year-old daughter, Christine later said she just ‘did as she was told’ and was ‘amazed’ by the results

 

Earlier this week, researchers in Michigan lifted the lid on the epidemic of loneliness gripping America’s youth, with nearly a fifth of parents saying their child has no friends or not enough of them.

Experts at the C.S. Mott Children’s Hospital say parents are scared their Gen Alpha kids aren’t forging relationships at school, and attribute this to everything from shyness to social media.

They also warned that America’s culture wars are making it harder for children to make buddies, with political and religious divisions acting as a barrier between families.

Hospital researcher Sarah Clark says too many kids lose out on friendships that would otherwise boost their ‘health and development, emotional well-being, self-esteem and social skills.’

They can end up feeling ‘isolated and lonely, which impacts their quality of life and mental health,’ she adds.

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“I have no love for fake friends, pretenders”— Mikel Obi replies 2Baba

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Mikel Obi has finally responded to 2Baba, shedding light on why he allegedly snubbed the music icon during a chance meeting in London.

Reflecting on their shared history, Mikel said:
“We grew up together in Jos, and you achieved fame before me. I reached out to you several times, but you never responded. Then, the same God who blessed you answered my prayers, and fame found me too.”

He expressed his surprise been approached by 2Baba in a London mall after years of silence:
“Now that I’ve made it, suddenly you recognize me? Life has taught me that no one wants to associate with failure. That’s why I stay in my lane for peace and only keep connections with those who stood by me before fame.”

Concluding his statement, Mikel emphasized his stance: “I have no love for fake friends or pretenders.”

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Nagasaki driver returns 25-yr ‘partner’ RX-7 to Mazda at ceremony on 80th birthday

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Naoko Nishimoto shares her thoughts in front of her longtime "partner" Mazda RX-7, in the city of Nagasaki on Dec. 18, 2024. (Mainichi/Kazuki Kawashima) © The Mainichi
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NAGASAKI — A decades-long driver of a Mazda RX-7 sports car fulfilled a pledge to turn in her license on her birthday on Dec. 18 and passed the vehicle along to its maker.

At the ceremony held in a local Mazda dealership, Nagasaki resident Naoko Nishimoto commented with her hand on the hood, “Thank you so much for the 25 years we have shared our lives together, ‘Seven.'”

“Seven” is the name she gave her beloved coupe.

When Nishimoto was working as a clerk at the age of 55, she was looking to buy a new car and fell in love with the RX-7 when she first happened to see it in the anime series “Initial D”. “Its outline is beautiful,” she thought. She immediately bought a brand-new silver model for around 3 million yen (about $19,300 at the current rate).

After she had used the vehicle for daily outings like trips to the supermarket and racked up about 77,500 kilometers over 25 years of use, she made up her mind to give up her driver’s license in December 2022, when she turned 78. After her search for the car’s next owner was reported in the news, Mazda Motor Corp. put in an application.

A young designer at Mazda gave Nishimoto a sketch of the adored cruiser during the ceremony. “The RX-7 was the first car I was responsible for marketing after joining the company. Ms. Nishimoto lovingly drove this car for 25 years, and we will maintain and handle it with care from here on,” Mazda President Masahiro Moro wrote in a letter that was also passed to her.

“For the two years after I decided to let it go, I had particularly fond memories of riding in Seven to photograph seasonal flowers and scenery. I loved the feeling of oneness with the car,” Nishimoto said.

The car will hereafter undergo maintenance before beginning its second life as a promotional vehicle.

The RX-7 integrated Mazda’s technical prowess and included a high output, low noise and vibration rotary engine. Around 810,000 of the vehicles were produced between 1978 and 2002. Having plenty of overseas fans, the car was featured in “Fast and Furious,” and it has been immortalized in the street-racing manga, anime and game series “Initial D” as the car owned by the protagonist’s rival.

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Judges Must Reject Gifts From Governors,Ministers “- NBA President, Osigwe

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Afam Osigwe, president of the Nigerian Bar Association (NBA), says it is unconstitutional for members of the cabinet or governors to be giving gifts to judges.

Osigwe spoke on Thursday during Politics HQ, a programme on News Central TV.

The NBA president’s comments came months after Nyesom Wike, minister of the federal capital territory (FCT), announced the construction of quarters for judges in Abuja.

In September, the FCT minister flagged off the construction of 40 houses for judges in Abuja, which sparked a public outrage.

He said 20 of the houses, when completed, would be allocated to judges of the FCT high court, while 10 would be given to the judges of the federal high court and 10 to those of the court of appeal.

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