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Baringo man uses KSh 2m cash gift from William Ruto to expand online goat marketplace

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  • Efarmer Goats Initiative, which has transformed goat farming through innovation, was conceived on December 1, 2023
  • The website helps people who are looking for goats to buy them at an affordable price and get them in different corners of the country and the world
  • When Enock Kimosop explained his idea to President William Ruto in December 2024, he got a KSh 2 million cash gift from him, and he told TUKO.co.ke that it helped expand his business

Baringo: Enock Kimosop, a man thriving in the goat business, has shared how a KSh 2 million gift from President William Ruto helped him increase his number of goats and better utilise his form of transportation.

Enock Kimosop when he was gifted by William Ruto (l), the Efarmer founder (r). Photo: Enock Kimosop. Source: UGC

 

How was Efarmer Goats idea conceived?

Speaking to TUKO.co.ke, Kimosop shared that the concept of the Efarmer Goats Initiative, which transforms goat farming through innovation, was conceived on December 1, 2023, during the annual Kimalel Goat Auction.

“I was inspired by speeches from dignitaries at the event, which emphasised the need to make the process of buying and selling goats digital,” he said.

“The idea of selling goats online took root as a way to modernise the traditional goat farming business and address challenges in market access,” he added.

How did Kimosop get Efarmer website started?

Enock started to put his idea in motion; he reached out to his friends from Strathmore and another lady who helped build the website.

The site went live on April 2, 2024, and the group had a vision of transforming the website into an app within a year if it was successful.

Just as with many other businesses, Enock didn’t have all the cash needed to start, so he got together with some friends, and they contributed KSh 150,000 each; in the end, they had a capital of KSh 600,000, and they started their businesses of selling goats online.

How else did the Kimalel meeting help Efarmer?

“Our first sales took place during the Idd Mubarak celebrations in 2024, where we successfully sold 200 goats to individuals and butcheries; some were taking upto 10,” said Enock.

On December 17, 2024, Enock returned to the Kimalel Goat Auction to showcase his firm’s initiative. The president and other stakeholders helped them gain significant visibility, allowing them to penetrate the market at an accelerated pace.

“The KSh 2 million from the president helped boost the businesses with more goats. Initially, we were also transporting a few goats which was costly but now they can get return on investment,” he said.

“Despite our progress, transportation costs remain a significant challenge. Renting trucks for goat transportation is expensive and inefficient. To address this, we are actively exploring options to acquire our own lorry, which would greatly reduce logistics costs and enhance profitability,” he added.

How does Efarmer source goats?

Over time, Efarmer Goats identified reliable sources of the animals, ensuring consistent supply and competitive pricing.

Once Efarmer Goats has found the best breeds needed by the clients, they transport them on a lorry to Nairobi, where they have since found a holding ground in Rongai. At the holding ground, the goats are fed well and rest.

“It is important that they are fed and rest well so that their kgs do not go down after slaughtering,” insisted Enock.

Enock Kimosop at the Kimamel goat auction (r), some of the goats being sold (l). Photos: Enock Kimosop. Source: UGC

How has the evolution of Efarmer happened over time?

Today, Efarmer Goats has established a foothold in international markets as well, and Enock said that they now have a client from Dubai who orders 1000 goats from them on a monthly basis.

“We are managing 300 goats weekly and we sell to him per kilogram. There is also another Saudi Arabia client who is reliable,” he said.

Efarmer Goats prioritises reliability and efficiency. They aim to build client trust while empowering local farmers through sustainable practices and innovative solutions.

One such solution is a mobile app where farmers will be able to upload their goats for sale directly onto the platform, connecting them to buyers within their region.

“This platform will be cost-effective, with farmers only paying a small website application fee,” said Enock.

“We aim to fully exploit global opportunities, increasing our export capacity to handle goat sales in bulk quantities (measured in tons),” he added.

There are also farmer empowerment programs, where Efarmer Goats buys kids from farmers for KSh 6,000, provides guidance on rearing them, and facilitates sales at significantly higher prices (between Ksh 12,000 and Ksh 15,000) after a year.

This initiative ensures farmers achieve higher returns while enhancing their rearing skills.

Efarmer’s goats being held before they are sold. Photos: Enock Kimosop. Source: UGC

 

What are some of the challenges Kimosop faced?

Efarmer Goats expanded its reach to Nairobi, selling both through the website and offline. However, the initial phase was marked by significant challenges.

Among them was the high cost of transportation; transporting goats using large trucks, despite having only a few goats per trip, inflated operational costs.

“Inconsistent and high purchase prices for goats in some regions negatively impacted profitability. These logistical and supply chain issues led to initial losses, prompting us to refine our operations,” shared Enock.

Apparently, the future of goat farming in Kenya lies in technology, collaboration, and a relentless pursuit of excellence. Efarmer Goats said they embody those values as they continue to grow and transform.

Thika farmer frustrated by gate prices turns to grocery business

Elsewhere, on January 13, 2024, Sebastian Peter became the proud owner of two grocery shops in Thika Ngoingwa Estate, Mangu Road.

According to Peter, a friend lent him money to start leasing land for his vegetables, but later, he was frustrated by people who would buy them at KSh 3 and sell them between KSh 50 and KSh 100.

Speaking to TUKO.co.ke, Peter shared that he started as a hawker for his produce, such as kales, but over time, gate prices frustrated him, and he opted to start food kiosks.

Proofreading by Mercy Nyambura Guthua, journalist and copy editor at TUKO.co.ke

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Northern Nigeria will benefit from proposed tax reform – Gov Sule

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Nasarawa State Governor, Abdullahi Sule, has disclosed that the proposed tax reform bills championed by President Bola Tinubu will significantly benefit northern Nigeria.

Speaking during an interview on Politics Today on Channels TV, Governor Sule revealed how the reforms, particularly the revised Value-Added Tax (VAT) distribution formula, would ensure greater equity and fiscal balance across the country.

“These reforms are a game-changer for northern Nigeria. Under the new VAT sharing formula, 50% will be allocated for equity, 30% based on derivation, and 20% tied to consumption. This adjustment reflects a fairer system that addresses long-standing disparities.”

The Nigerian Governors Forum (NGF), which initially approached the reforms with caution, recently announced its support for President Tinubu’s proposals after securing assurances from the President’s Tax Reform Committee, chaired by Taiwo Oyedele.

According to Governor Sule, the endorsement came after thorough deliberations and adjustments to the reform framework to accommodate regional and state-specific concerns.

Governor Sule further emphasized that the NGF’s backing of the reforms demonstrates a unified effort by the governors to achieve fiscal equity while maintaining the balance between federal and state interests.

“The discussions surrounding the proposed tax reform bills are intended to uphold President Bola Tinubu’s vision rather than criticize or oppose him,” he added.

The proposed tax reform bills are now awaiting deliberation in the National Assembly, with analysts predicting intense discussions as legislators work to refine the proposals further.

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Spain hosted record 94 mn foreign tourists in 2024

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People crowd the beach in Valencia on July 5, 2024. Photo: Jose Jordan / AFP/File Source: AFP
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Arecord 94 million foreign tourists craving for sun, sand and culture flocked to Spain in 2024 as the sector drives the country’s bullish economy, the tourism minister said on Wednesday.

Tourism represents around 13 percent of the economy in the world’s second most-visited country, which this year has sustained growth rates well above a mostly sluggish eurozone.

“In 2024, the forecast for international tourists is around 94 million, 10 percent more than 2023. Spain therefore continues to break records,” Industry and Tourism Minister Jordi Hereu said in Madrid.

The spend by foreign tourists last year is estimated at around 126 billion euros ($130 billion), a 16-percent increase on 2023, Hereu added.

But the boom has generated a backlash in tourist hotspots. Locals are complaining that surging visitor numbers are driving up rents and changing the fabric of their neighbourhoods.

Barcelona and the popular southern coastal city of Malaga have announced measures to clamp down on short-term tourist rentals in a bid to tame popular discontent at rampant housing prices.

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NAPTIP retracts report of Akwa Ibom clinics engaging in organ harvesting

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The Zonal Command of the National Agency for the Prohibition of Trafficking in Persons, (NAPTIP), Akwa Ibom State command has faulted the media report that hospitals and Clinics in the state involve in organ harvesting.

The agency’s Head of Public Enlightenment in the state, Mrs Eme Ukpabio made the denial in a statement on Monday following media reports credited to her during the 2025 National Human Trafficking Awareness Day in Uyo that “one person had been arrested in connection with organ harvesting and that some clinics and hospitals were engaged in the business of organ harvesting in the state.”

While noting that her response to the question on organ harvesting as asked by the media was misinterpreted; she said it was aimed at drawing the attention of stakeholders to the dynamism and evolving nature of human trafficking in all the states in Nigeria and globally.

According to her, her remark was also intended to highlight the need for collective efforts of all stakeholders, adding that NAPTIP never accused any entity within the state of organ harvesting.

The statement read in parts, “My attention has been drawn to the publications by some national newspapers and online media organizations that clinics and hospitals in Akwa Ibom State indulge in organ harvesting and that an organ harvesting suspect was subsequently arrested in the state.

“I therefore want to put the record straight as follows: That my statement on the organ harvesting syndicate was intended to draw attention of stakeholders to the dynamism and evolving nature of human trafficking in all the states in Nigeria and globally especially

“That the statement was to highlight the need for collective efforts of all stakeholders including sister law-enforcement agencies, CS0’s, development Partners, State and Non-State Actors among others and that NAPTIP never accused any entity within the state of organ harvesting.

“That my statement translated to the fact that there is possible suspicion of organ harvesting in the state as it is in other states in Nigeria.”

She also stated that the figure of 750-1000 people being trafficked in Akwa Ibom State were obtained from UNODCS google report of June 2023 which states that; “between 750,000 to one million persons are trafficked

She said “I also want to put the records straight that the statistics or data that 750,000 to one million person trafficked yearly from Nigeria which Akwa Ibom State is part, was drawn from UNODCS google report of June 2023 which states that; “between 750,000 to one million persons are trafficked annually from Nigeria, and I added that Akwa Ibom State is one of the Nigerian States that is endemic.”

The Enlightenment Officer who highlighted the collaborative role of Akwa Ibom State government and other stakeholders in the fight against human trafficking commended the state governor, Umo Eno in setting up anti- trafficking task force through the Office of the State Attorney General and Commissioner for Justice, and the recent creation of the Humanitarian
Affairs Ministry.

She added “NAPTIP Uyo Command makes bold to say with all sense of responsibility that it has enjoyed unparalleled collaboration and support of the State Government in the areas of tackling the issues of human trafficking.

“That His Excellency’s led administration has proved to be most responsive in addressing critical issues that affect the citizens like human trafficking. That it is demonstrated through the setting up of necessary structures and institutions in the state.

“On the Agency’s part, we shall continue to work closely with the State Government through relevant organs of the Government and as well as the Nigerian Medical Association (NMA), Nigerian Barr Association (NBA), NACTAL, and Religious bodies”

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