Business
BREAKING: Adidas opens Africa’s first Adidas Originals store in Lagos, Nigeria
The store, which is also the largest of its kind in West Africa is located at the Ikeja City Mall in Lagos State.
The store itself, designed to be more than just a retail space, offers a curated selection of sports and lifestyle products, including footwear, apparel, and accessories for men, women, and children. Special attention has been given to featuring sought-after collaboration collections that have garnered a global following.
“This store is unique because it’s Adidas Originals. Adidas Originals is a lifestyle line, not performance gear—these are the pieces you wear when you just want to go out, look fresh, and feel cool,” said Ijeoma Arum, CEO of BrandCo Nigeria, during the launch. “There are Adidas Originals stores around the world, but this is the first one in Africa, and we’re thrilled it’s in Lagos.”
– Journalist KC