Nigeria’s major cultural festivals, such as Ofala of Onitsha Kingdom in Anambra State can play a critical role in the country’s development, Globacom’s Divisional Head, South, Tochukwu Okechukwu, has said.
Okechukwu stated this at the recently held 2024 Ofala Festival. He noted that cultural industries, such as festivals, tourism, arts, and crafts could contribute significantly to the economy, create jobs, generate revenue, and promote local products.
“Culture influences education systems and can inspire creativity and innovation. Cultural knowledge can enhance critical thinking and problem-solving skills. Moreover, a vibrant culture enhances a nation’s soft power, improving its international standing and influence through diplomacy, trade, and cultural exchange,” he added.
He also stated that communication is the lifeblood of society, saying, “It is through dialogue and connection that we foster understanding and collaboration. Our mission is to empower every voice within our community to be heard through affordable telecom services and digital solutions.”
Earlier in his address to the audience, the Obi of Onitsha, Igwe Alfred Achebe, expressed gratitude to Globacom for its support for the festival over the years.
