ONE OF AFRICA’S WEALTHIEST MEN ALIKO DANGOTE REVEALS WHAT INSPIRED HIM TO COMMENCE SUGAR PRODUCTION.
HEAR HIM:
“MY INSPIRATION TO PRODUCE SUGAR CAME AFTER I DRANK GARRI IN SABON GARI IN KANO”
“Garri is a very good food as it’s affordable to everyone, to the rich and poor.
I was used to eating tuwo and Masa from birth as it’s something we grew up with in the Hausa community.
My taste buds took a different dimension the day I visited Sabon Gari for some feasibility studies in a business I can venture into to expand my conglomerate.
I was offered the popular food Garri by one of my aides as a way of connecting with the poor masses. After drinking it, I realised it was really worth the hype but as an entrepreneur, I figured out it would taste better with sugar.
My Idea for producing sugar was born and so far I am happy at the acceptance by the general masses”
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